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An analysis of organisational communication : a case study of a public further education and training college, Eastern Cape, South Africa
Author(s)
Usadolo, Sam Erevbenagie
Date Issued
2011
Type
Thesis
Publisher
Cape Peninsula University of Technology
Abstract
Effective organisational communication engenders a good communicative
environment for better management-employee's relationship, which will in turn
translate into positive employees' productivity. Thus, organisational communication
in the context it was considered in this study involves interaction among diverse
internal public from management to employees or vice versa.
This dissertation has explored organisational communication in a college with the
following main objective in mind: To evaluate the functionality of organisational
communication. To realise this objective, relevant literature review was conducted. The literature
review focused, among others, on different types of organisational structures in
terms of how the different structures influence communication flow and power
dynamics in an organisation. Following this, different flows of communication such as
downward communication, upward communication, horizontal communication, and
diagonal communication were discussed.
environment for better management-employee's relationship, which will in turn
translate into positive employees' productivity. Thus, organisational communication
in the context it was considered in this study involves interaction among diverse
internal public from management to employees or vice versa.
This dissertation has explored organisational communication in a college with the
following main objective in mind: To evaluate the functionality of organisational
communication. To realise this objective, relevant literature review was conducted. The literature
review focused, among others, on different types of organisational structures in
terms of how the different structures influence communication flow and power
dynamics in an organisation. Following this, different flows of communication such as
downward communication, upward communication, horizontal communication, and
diagonal communication were discussed.
Additional information
Thesis (MTech (Public Relations Management))--Cape Peninsula University of Technology, 2011.
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210199970_Usadolo_SE_Mtech_PRM_FID_2011_20135490.pdf
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Thesis
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