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Oudit van bestaande organisasiestrukture, kommunikasiekanale en promosiemetodes ter bevordering van binnelandse toerisme
Author(s)
Cerff, Severus Martinus
Date Issued
1995
Type
Thesis
Publisher
Cape Technikon
Abstract
Tourism is one of the social and economic phenomena evidencing the most rapid growth
this century, and it has the potential of becoming the largest industry in the country. To
prevent a decline in the tourism assets of South Africa, while simultaneously maximizing
•
the economic benefits and job opportunities arising from tourism, it is vitally important for
the industry to be managed with great care.
Against the backdrop of domestic tourism in South Africa, research was conducted into
and recommendations made on the issue of whether the tourist destination sector has the
necessary management structure and infra-organization to underpin effective
management, communication, co-ordination and the promotion of tourism activities and
objectives within this sector.
An historical perspective on the process of change affecting the organization of tourism,
linked to the findings derived from the empirical study, will endeavour to give an account
of the development of tourism organizations in the destination sector compared to the
present day state of affairs at national, regional and local levels.
As a significant part of the success of any organization may be att~buted to good
management and organization, this study also focuses on the importance of management
in general, organization, types of structures, effective communication co-ordination and
marketing communication.
this century, and it has the potential of becoming the largest industry in the country. To
prevent a decline in the tourism assets of South Africa, while simultaneously maximizing
•
the economic benefits and job opportunities arising from tourism, it is vitally important for
the industry to be managed with great care.
Against the backdrop of domestic tourism in South Africa, research was conducted into
and recommendations made on the issue of whether the tourist destination sector has the
necessary management structure and infra-organization to underpin effective
management, communication, co-ordination and the promotion of tourism activities and
objectives within this sector.
An historical perspective on the process of change affecting the organization of tourism,
linked to the findings derived from the empirical study, will endeavour to give an account
of the development of tourism organizations in the destination sector compared to the
present day state of affairs at national, regional and local levels.
As a significant part of the success of any organization may be att~buted to good
management and organization, this study also focuses on the importance of management
in general, organization, types of structures, effective communication co-ordination and
marketing communication.
Additional information
Thesis (Masters Diploma)--Cape Technikon, Cape Town, 1995
Subjects
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Name
184005817_Cerff_sm_MTech_thm_bus_1995
Description
Thesis
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4.99 MB
Format
Adobe PDF
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