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A case study of factors impacting on marketing of South African fish oil in the animal feed market
Author(s)
Stefanus, Titania Vaida
Date Issued
2002
Type
Thesis
Publisher
Peninsula Technikon
Abstract
The growing and declining demand of the
different fish oil application markets.
The price of heavy furnace oil compared to fish oil selling price. (Heavy furnace oil is used
to generate energy) .
The research also investigated the impact of low price
fish oil substitutes on the South African fish oil
producers. The most important substitute in the current
South African majority market, the animal feed market, is
vegetable oils. The research finding is that the South
African fish oil producers must follow the vegetable oil
selling price trend.
The most important finding of the research is the high priority the fish oil quality achieves in all the fish oil market segments. The South African domestic market is limited in that it is only the animal feed market and
the refinery.
export market.
The alternative market to sell to is the
However, the international fish oil
market perceives the South African fish oil to be of low
quality. A mindset regarding the importance of fish oil
quality has to start at the South African fish oil producers. It is vital that the South African fish oil producers institute quality systems to improve their fish
oil quality. The South African fish oil producers must gear themselves to become globally competitive.
different fish oil application markets.
The price of heavy furnace oil compared to fish oil selling price. (Heavy furnace oil is used
to generate energy) .
The research also investigated the impact of low price
fish oil substitutes on the South African fish oil
producers. The most important substitute in the current
South African majority market, the animal feed market, is
vegetable oils. The research finding is that the South
African fish oil producers must follow the vegetable oil
selling price trend.
The most important finding of the research is the high priority the fish oil quality achieves in all the fish oil market segments. The South African domestic market is limited in that it is only the animal feed market and
the refinery.
export market.
The alternative market to sell to is the
However, the international fish oil
market perceives the South African fish oil to be of low
quality. A mindset regarding the importance of fish oil
quality has to start at the South African fish oil producers. It is vital that the South African fish oil producers institute quality systems to improve their fish
oil quality. The South African fish oil producers must gear themselves to become globally competitive.
Additional information
Thesis (MTech (Business Administration))--Peninsula Technikon, Cape Town, 2002
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9201526_Stefanus_Titania_V_mtech_bus_admin_2002.pdf
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Thesis
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Format
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