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Design thinking : shaping the way industrial design business models create, deliver and capture value
Author(s)
Bolus, Oriole Mphumelelo
Date Issued
2016
Type
Thesis
Publisher
Cape Peninsula University of Technology
Abstract
The purpose of this Master’s Thesis is to explore the application of Design Thinking as a
valuable resource to any organisation, in this studies case the business model. Furthermore,
it seeks to describe how the concept of ‘Design Thinking’ is shaping business models in the
context of industrial design. By developing a language for and a description of these
intersections and interdisciplinary roles. Consensus regarding the concepts of Design
Thinking and the business model still needs development since this emerging area has
become more established. An applied contextual research approach inevitably paints a new
picture using the concepts and will also develop a language to assist design education,
researchers and entrepreneurs in the industrial design praxis. The competitive advantage of
any business is now driven even more by the intersection between different fields and
disciplines. At this intersection exists the opportunity to understand the relationship between
Design Thinking (a methodology that is grounded in industrial design) and the business
model (a global concept for the logic of business) to help decision makers develop more
sustainable pathways for design entrepreneurship. This research also addresses aspects of
the changing role of industrial design and devotes the findings to the creative industries in
South Africa. The research was conducted using a qualitative methodology, taking an
applied context case study approach. Data were gathered from industry experts and three
core cases: Thingking (design-maker consultants), Research Unit (a leather and luxury
apparel company) and Nomanini, (provider of mobile solutions in the electronic domain).
valuable resource to any organisation, in this studies case the business model. Furthermore,
it seeks to describe how the concept of ‘Design Thinking’ is shaping business models in the
context of industrial design. By developing a language for and a description of these
intersections and interdisciplinary roles. Consensus regarding the concepts of Design
Thinking and the business model still needs development since this emerging area has
become more established. An applied contextual research approach inevitably paints a new
picture using the concepts and will also develop a language to assist design education,
researchers and entrepreneurs in the industrial design praxis. The competitive advantage of
any business is now driven even more by the intersection between different fields and
disciplines. At this intersection exists the opportunity to understand the relationship between
Design Thinking (a methodology that is grounded in industrial design) and the business
model (a global concept for the logic of business) to help decision makers develop more
sustainable pathways for design entrepreneurship. This research also addresses aspects of
the changing role of industrial design and devotes the findings to the creative industries in
South Africa. The research was conducted using a qualitative methodology, taking an
applied context case study approach. Data were gathered from industry experts and three
core cases: Thingking (design-maker consultants), Research Unit (a leather and luxury
apparel company) and Nomanini, (provider of mobile solutions in the electronic domain).
Additional information
Thesis (MTech (Industrial Design))--Cape Peninsula University of Technology, 2016.
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206028792-Bolus-Oriole-Mphumelelo-Mtech-Industrial-Design-FID-2017.pdf
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Thesis
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