Loading...
Service quality in sport tourism : the case of the Berg River canoe marathon
Author(s)
Tseane, Lisebo
Date Issued
2006
Type
Thesis
Publisher
Cape Peninsula University of Technology
Abstract
The concept of service quality within sport tourism is important and plays a major role in
differentiating each sport tourism product from its competitors. The purpose of this study
was to evaluate the level of service quality within South African sport tourism and in the
tourism industry in general, by focusing on a specific case study, the Berg River Canoe
Marathon. The study discussed the importance of service quality within sport tourism,
while the methods and instruments applicable to assess the level of service quality within
sport tourism, were also addressed.
The survey was conducted across selected viewpoints, which included the starting and
the finishing points of the marathon. A total of 100 survey questionnaires were
distributed to spectators and participants at the event using purposive sampling, while
stratified random sampling was used to determine the viewpoints. The SERVQUAL
dimensions were incorporated in the questionnaires as the basis to determine the level of
service delivery at the event.
The key fmdings for the study include a lack of service delivery consistency across the
selected areas, the acceptance of service delivery by some respondents owing to the
nature of the event and less interaction between event organisers and spectators. In
addition, the starting and the finishing points were the areas, which were found to deliver
high quality services
differentiating each sport tourism product from its competitors. The purpose of this study
was to evaluate the level of service quality within South African sport tourism and in the
tourism industry in general, by focusing on a specific case study, the Berg River Canoe
Marathon. The study discussed the importance of service quality within sport tourism,
while the methods and instruments applicable to assess the level of service quality within
sport tourism, were also addressed.
The survey was conducted across selected viewpoints, which included the starting and
the finishing points of the marathon. A total of 100 survey questionnaires were
distributed to spectators and participants at the event using purposive sampling, while
stratified random sampling was used to determine the viewpoints. The SERVQUAL
dimensions were incorporated in the questionnaires as the basis to determine the level of
service delivery at the event.
The key fmdings for the study include a lack of service delivery consistency across the
selected areas, the acceptance of service delivery by some respondents owing to the
nature of the event and less interaction between event organisers and spectators. In
addition, the starting and the finishing points were the areas, which were found to deliver
high quality services
Additional information
Thesis (MTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, Cape Town, 2006
File(s)![Thumbnail Image]()
Loading...
Name
199001987_Tseane_l_MTech_thm_bus_2006
Description
Thesis
Size
4.91 MB
Format
Adobe PDF
Checksum
(MD5):3d8bb71249ea894b410f3b247442fe51