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A business framework for enterprise development and venture creation in Libreville, Gabon
Author(s)
Moussavou, Elsa-Olivia
Date Issued
2016
Type
Thesis
Publisher
Cape Peninsula University of Technology
Abstract
The purpose of this study is to develop a business framework for enterprise development
and venture creation in Libreville, Gabon. The question that guides this research is: How are
hotels and restaurants created and developed in Libreville, Gabon?
The level of poverty and the unemployment rate have pushed many people to become
creative in finding a way to generate income. The resultant entrepreneurial activity is a key
element in the potential economic growth of the country.
The Gabonese Government took the initiative to promote SMEs by providing the necessary
economic environment. However, from a financial perspective it appears that the majority of
entrepreneurs are using their own capital to finance their business during the start-up and
developing phases. The limited access to finance remains a major issue for entrepreneurs in
both developed and developing countries. It is an ongoing challenge for them to acquire
financial support from the available financial institutions.
In order to make this study effective, a quantitative approach was followed. A selfadministered
survey questionnaire was distributed to seventy owners and managers of
hotels and restaurants.
The findings show that the key elements which lead to the failure of SMMEs are; the limited
access to finance to start up a new business, the lack of funds to maintain operating
expenses during the start-up stage, the low return on investment and the mismanagement
and poor understanding of the financial cycle of a start-up.
Therefore this study proposes a business framework for venture creation and development
so that entrepreneurs in Libreville will become educated in the correct procedures to
successfully manage and grow their businesses, which will have a positive effect on the
economy as more businesses become self-sustainable. SMMEs are regarded as an
important means of addressing unemployment and poverty and boosting the economy of the
country.
and venture creation in Libreville, Gabon. The question that guides this research is: How are
hotels and restaurants created and developed in Libreville, Gabon?
The level of poverty and the unemployment rate have pushed many people to become
creative in finding a way to generate income. The resultant entrepreneurial activity is a key
element in the potential economic growth of the country.
The Gabonese Government took the initiative to promote SMEs by providing the necessary
economic environment. However, from a financial perspective it appears that the majority of
entrepreneurs are using their own capital to finance their business during the start-up and
developing phases. The limited access to finance remains a major issue for entrepreneurs in
both developed and developing countries. It is an ongoing challenge for them to acquire
financial support from the available financial institutions.
In order to make this study effective, a quantitative approach was followed. A selfadministered
survey questionnaire was distributed to seventy owners and managers of
hotels and restaurants.
The findings show that the key elements which lead to the failure of SMMEs are; the limited
access to finance to start up a new business, the lack of funds to maintain operating
expenses during the start-up stage, the low return on investment and the mismanagement
and poor understanding of the financial cycle of a start-up.
Therefore this study proposes a business framework for venture creation and development
so that entrepreneurs in Libreville will become educated in the correct procedures to
successfully manage and grow their businesses, which will have a positive effect on the
economy as more businesses become self-sustainable. SMMEs are regarded as an
important means of addressing unemployment and poverty and boosting the economy of the
country.
Additional information
Thesis (MTech (Entrepreneurship))--Cape Peninsula University of Technology, [2016].
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208187847-Moussavou-Elsa-Olivia-M.tech-Business-Administration-Entrepreneurship-BuS-2016.pdf
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Theses
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