A needs analysis of employee communication at a health insurance company

Albertyn, Leilahn

A needs analysis of employee communication at a health insurance company

Author(s)

Albertyn, Leilahn

Date Issued

2011

Type

Thesis

Publisher

Cape Peninsula University of Technology

Abstract

The purpose of this limited scope research study is to investigate the research question
"What are the internal communication needs of the Cape Town based employees at
Metropolitan Health Group?" The research will investigate whether the current internal
communication practise/s and communication content at Metropolitan Health Group satisfy
the needs of employees. The research will be informed by the Downs and Hazen
(1977:72) factor analytic study of communication satisfaction which concluded that "the
concept of satisfaction can be a useful tool in an audit of organisational communication."

Additional information

Thesis (MTech (Public Relations Management))--Cape Peninsula University of Technology, 2011.

Subjects

Communication in orga...

Health insurance -- C...

Business communicatio...

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202016285_Albertyn_L_Mtech_PRM_FID_2011_20136568.pdf

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Thesis

Size

36.84 MB

Format

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