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The selected perceptions of public relations practitioners about the Public Relations Institute of Southern Africa (PRISA) Namibia
Author(s)
Ikosa, Morna Magnaem
Date Issued
2013
Type
Thesis
Publisher
Cape Peninsula University of Technology
Abstract
This study aims to investigate the selected perceptions of Public Relations Practitioners
about the Public Relations Institute of Southern Africa (PRISA) Namibia, in order to
recommend to PRISA Namibia ways they can attract membership and gain support and
recognition from PR practitioners. This research was conducted through in-depth interviews.
The participants in this study were divided into three groups, namely, the members, nonmembers
and the Chairperson (current and previous) of PRISA Namibia. A total of 10
participants were interviewed. The results of the study indicate that PR practitioners in
Namibia know relatively little about PRISA Namibia activities in Namibia. Most of the
Participants are frustrated with PRISA Namibia’s lack of visibility and accessibility. However,
most members acknowledged that PRISA Namibia had, in the past, added immense value to
their Public Relations (PR) careers. The recommendations of the study include:
PRISA Namibia organising conferences or workshops on ethics; PRISA Namibia publishing
an ethics booklet that can be used by PR students and professionals to illustrate how
practitioners can practically adhere to PRISA code of ethics on a day to day basis; and
PRISA Namibia creating social media pages on platforms such as Facebook, Twitter and
YouTube.
about the Public Relations Institute of Southern Africa (PRISA) Namibia, in order to
recommend to PRISA Namibia ways they can attract membership and gain support and
recognition from PR practitioners. This research was conducted through in-depth interviews.
The participants in this study were divided into three groups, namely, the members, nonmembers
and the Chairperson (current and previous) of PRISA Namibia. A total of 10
participants were interviewed. The results of the study indicate that PR practitioners in
Namibia know relatively little about PRISA Namibia activities in Namibia. Most of the
Participants are frustrated with PRISA Namibia’s lack of visibility and accessibility. However,
most members acknowledged that PRISA Namibia had, in the past, added immense value to
their Public Relations (PR) careers. The recommendations of the study include:
PRISA Namibia organising conferences or workshops on ethics; PRISA Namibia publishing
an ethics booklet that can be used by PR students and professionals to illustrate how
practitioners can practically adhere to PRISA code of ethics on a day to day basis; and
PRISA Namibia creating social media pages on platforms such as Facebook, Twitter and
YouTube.
Additional information
Thesis (MTech (Public Relations Management))--Cape Peninsula University of Technology, 2013
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