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An investigation into the ABSA Klein Karoo National Arts Festival (ABSA KKNK) as a vehicle for sustainable tourism development in Oudtshoorn
Author(s)
Lamont, Andrew John
Date Issued
2011
Type
Thesis
Publisher
Cape Peninsula University of Technology
Abstract
The revenue generated by tourism can be directed to the social and cultural well
being of communities. This aspect is considered as an important social dimension of
sustainable tourism.
Management should develop a prescient, well-founded, and creative view of future
opportunities that will spur pre-emptive competence-building, provide focus into their
efforts, ensure consistency in investment programmes, and serve as a guide for
decisions concerning strategic alliances and acquisitions.
It is necessary to acknowledge the impact of tourism on the socio-economic
development of communities. The creation of employment, transfer of skills,
contribution to venue infrastructure, local arts and cultural development, as well as
the process of product ownership to show their willingness to do so, may add to a
great deal of community pride. Over a period of time, the ABSA Klein Karoo Nasionale Kunstefees (KKNK) has
developed into a major arts festival in South Africa. Since its inception in 1994, and
with an initial investment of R750 000.00, the festival turn-over grew to an estimated
R65 million in 2006. As the festival operates as a Section 21 Company (an
organisation not for gain), funding depends entirely on grants, donations,
contributions and corporate sponsorships. Arts festivals can be grouped within the
current corporate and social funding framework of ABSA Bank. Despite the type and rate of growth, local communities and consumers have reached different stages in
the adoption of the festival.
being of communities. This aspect is considered as an important social dimension of
sustainable tourism.
Management should develop a prescient, well-founded, and creative view of future
opportunities that will spur pre-emptive competence-building, provide focus into their
efforts, ensure consistency in investment programmes, and serve as a guide for
decisions concerning strategic alliances and acquisitions.
It is necessary to acknowledge the impact of tourism on the socio-economic
development of communities. The creation of employment, transfer of skills,
contribution to venue infrastructure, local arts and cultural development, as well as
the process of product ownership to show their willingness to do so, may add to a
great deal of community pride. Over a period of time, the ABSA Klein Karoo Nasionale Kunstefees (KKNK) has
developed into a major arts festival in South Africa. Since its inception in 1994, and
with an initial investment of R750 000.00, the festival turn-over grew to an estimated
R65 million in 2006. As the festival operates as a Section 21 Company (an
organisation not for gain), funding depends entirely on grants, donations,
contributions and corporate sponsorships. Arts festivals can be grouped within the
current corporate and social funding framework of ABSA Bank. Despite the type and rate of growth, local communities and consumers have reached different stages in
the adoption of the festival.
Additional information
Thesis (MTech (Tourism Management))--Cape Peninsula University of Technology, 2011.
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208182810_Lamont_AJ_Mtech_Tourism Management_BUS_2011_20123492.pdf
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Thesis
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