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https://etd.cput.ac.za/handle/20.500.11838/1597
Title: | Determination of international customer satisfaction levels in terms of service quality at Cape Point National Park | Authors: | Siebritz, Marjorie Dawn | Keywords: | Customer services -- South Africa;Customer relations -- South Africa;Quality control -- Standards -- South Africa;Cape Point Nature Reserve (South Africa) | Issue Date: | 2012 | Publisher: | Cape Peninsula University of Technology | Abstract: | Tourism has been an important economic activity in the Western Cape as it creates employment for local citizens and generates income for the province. In order for tourism to be a constant income generator, services that are offered at various accommodation establishments, attractions, restaurants and visitor information bureaus should be outstanding, as service excellence and effective word-of-mouth advertising will generate repeat business. | Description: | Thesis (MTech (Tourism Management))--Cape Peninsula University of Technology, 2012 | URI: | http://hdl.handle.net/20.500.11838/1597 |
Appears in Collections: | Tourism Management - Masters Degrees |
Files in This Item:
File | Description | Size | Format | |
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204101859_Siebritz_md_MTech_thm_bus_2012 | Thesis | 5.41 MB | Adobe PDF | View/Open |
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