Oudit van bestaande organisasiestrukture, kommunikasiekanale en promosiemetodes ter bevordering van binnelandse toerisme

Abstract

Tourism is one of the social and economic phenomena evidencing the most rapid growth this century, and it has the potential of becoming the largest industry in the country. To prevent a decline in the tourism assets of South Africa, while simultaneously maximizing • the economic benefits and job opportunities arising from tourism, it is vitally important for the industry to be managed with great care. Against the backdrop of domestic tourism in South Africa, research was conducted into and recommendations made on the issue of whether the tourist destination sector has the necessary management structure and infra-organization to underpin effective management, communication, co-ordination and the promotion of tourism activities and objectives within this sector. An historical perspective on the process of change affecting the organization of tourism, linked to the findings derived from the empirical study, will endeavour to give an account of the development of tourism organizations in the destination sector compared to the present day state of affairs at national, regional and local levels. As a significant part of the success of any organization may be att~buted to good management and organization, this study also focuses on the importance of management in general, organization, types of structures, effective communication co-ordination and marketing communication.