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Issue Date	Title	Author(s)
2023	Digital brand safety and viewability: a guide to protecting online brand reputation from a South African perspective	Hendricks, Jared
2023	Influence of google shopping ads on intention to purchase among generation y in Cape Town	Charles, Jaydi Rejuan
2023	Social media as a marketing communication strategy among health-related non-profit organisations in the Western Cape, South Africa	Thomas, Shaun Cedric
2023	Social media as a marketing communication tool for Western Province super league rugby clubs	Marthinus, Justin
2023	Influence of emojis in digital marketing communications on customer engagement and intention to purchase among Generation Z in Cape Town	Maraule, Mihlali
2021	A critical realist analysis of social media marketing on Facebook : a case of Brownsense	Matsikidze, Edson
2021	Psychographic consumer behaviour and its impact on promotional strategies : a study of the rooibos tea market	Van Zyl, Liezel Carmen
2021	Entrepreneurial marketing as a tool used by business incubators to effectively support SMEs in South Africa	Rens, Vuyani
2020	The sustainability of pink tourism businesses in Cape Town: transitions to the mainstream leisure market	Lawrence, Kenneth George
2020	Use of social media communication tools for the main tourist attractions in the Cape Town area	Nzeku, Bongiwe Irene
2020	Post-purchase experiences as antecedents to customer satisfaction within mobile commerce in Cape Town	Ngubelanga, Atandile
2020	Social media as a marketing communication strategy among independent food retailers in the City of Cape Town	Dos Santos, José Antonio
2020	Consumer behaviour of Black women wearing natural textured hair in Cape Town, South Africa	Thomas, Simone
2020	The impact of an integrated marketing communication service learning project on participating client organisations	Cromhout, Dylan Henry
2019	Student preferences for accommodation at a Cape Town University: an application of the stated preference approach	Edwards, Sarita
2019	Perceptions of crime among international leisure tourists to Cape Town and the marketing implications for tourist destinations	Chaturuka, Manlord
2016	Brand identity of a selected South African bank	Zwakala, Kuhle Mkanyiseli
2008	Customer perceptions of values of a retail supermarket : analysis of Pick 'n Pay's Waterfront store	Singh, Randhir
2002	Brand Image of MBA Business Schools in South Africa as driver of customer-based brand equity	Coop, WF
1999	SERVQUAL in an internal nonprofit market : psychometric issues	Pitt, Marelise