Collection's Items (Sorted by Submit Date in Descending order): 1 to 17 of 17
Issue Date | Title | Author(s) |
2023 | The influence of blockchain on social media marketing in South African banking institutions | Moche, Magdeline |
2022 | Relationship buying: a new paradigm in business-to-business marketing | Wakeham, Myles Edward |
2022 | A framework for a generic retail charter in South Africa | Venter, Petrus |
2022 | A strategic communication framework to manage the effect of user-generated content on consumer-based brand equity of major retailers in the Cape Metropole | Hermanus, Terence William |
2022 | A framework for the use of M-Commerce by brick-and-mortar retail stores in Angola | Justino, Mateus Vicente |
2020 | The formulation of a value-added branding framework for private higher education institutions in South Africa | Bird, Alan John |
2020 | Brand identity-image congruence framework for business-to-business banks within South Africa | Zwakala, Kuhle Mkanyiseli |
2019 | The impact of Corporate Social Responsibility programmes on the marketing performance of professional sport organisations in South Africa | Moyo, Talent |
2019 | Marketing and management framework to create sustainable healthcare sector non-profit organisations in South Africa | Choto, Prominent |
2017 | Online business registration at the Department Of Trade and Industry in the Congo : a normative model | Momo, Alain Michael |
2009 | Improving competitiveness in businesses through the application of product design as a knowledge creation management tool | Groenewald, Jurie |
2012 | Employment status as a driver of absenteeism and customer satisfaction in a retail organisation | Singh, Randhir |
2008 | Realignment of public relations in the value chain for improved organisational ethics in South Africa | Venter, Barend Pieter |
2013 | Re-branding Zimbabwe : a transformative and challenging process | Mugobo, Virimai |
2015 | Social media as a marketing communication channel amongst Generation Y : a new paradigm for hierarchy response models | Duffett, Rodney Graeme |
2008 | Business use of branding strategies for e-commerce benefits | Onojaefe, Darlington Peter |
2012 | Towards an integral marketing research practice in the ontological and epistemological dimensions through the non-dualistic paradigm of reality | Haydam, Norbert Emil |
Collection's Items (Sorted by Submit Date in Descending order): 1 to 17 of 17