Marketing - Doctoral Degrees Collection home page

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 15 of 15
Issue DateTitleAuthor(s)
2022Relationship buying: a new paradigm in business-to-business marketingWakeham, Myles Edward 
2022A framework for a generic retail charter in South AfricaVenter, Petrus 
2022A strategic communication framework to manage the effect of user-generated content on consumer-based brand equity of major retailers in the Cape MetropoleHermanus, Terence William 
2020The formulation of a value-added branding framework for private higher education institutions in South AfricaBird, Alan John 
2020Brand identity-image congruence framework for business-to-business banks within South AfricaZwakala, Kuhle Mkanyiseli 
2019The impact of Corporate Social Responsibility programmes on the marketing performance of professional sport organisations in South AfricaMoyo, Talent 
2019Marketing and management framework to create sustainable healthcare sector non-profit organisations in South AfricaChoto, Prominent 
2017Online business registration at the Department Of Trade and Industry in the Congo : a normative modelMomo, Alain Michael 
2009Improving competitiveness in businesses through the application of product design as a knowledge creation management toolGroenewald, Jurie 
2012Employment status as a driver of absenteeism and customer satisfaction in a retail organisationSingh, Randhir 
2008Realignment of public relations in the value chain for improved organisational ethics in South AfricaVenter, Barend Pieter 
2013Re-branding Zimbabwe : a transformative and challenging processMugobo, Virimai 
2015Social media as a marketing communication channel amongst Generation Y : a new paradigm for hierarchy response modelsDuffett, Rodney Graeme 
2008Business use of branding strategies for e-commerce benefitsOnojaefe, Darlington Peter 
2012Towards an integral marketing research practice in the ontological and epistemological dimensions through the non-dualistic paradigm of realityHaydam, Norbert Emil 
Collection's Items (Sorted by Submit Date in Descending order): 1 to 15 of 15