Please use this identifier to cite or link to this item: https://etd.cput.ac.za/handle/20.500.11838/2093
Title: Employment status as a driver of absenteeism and customer satisfaction in a retail organisation
Authors: Singh, Randhir 
Keywords: Customer services;Consumer satisfaction;Consumer behavior;Stores, Retail;Absenteeism (Labor);Retail trade -- Employees
Issue Date: 2012
Publisher: Cape Peninsula University of Technology
Abstract: Secondary data sourced from the Kronos Time Keeping system and Human Resources department indicate that absenteeism amongst Pick n Pay employees are constantly increasing and it seems that management has adopted a laissez-faire attitude in response to rectifying absenteeism. This study has endeavoured to establish if staff absenteeism is rife in supermarkets, which employment status has higher absenteeism figures and does it affect customer services. The objectives of this study were to answer and find solutions to the research question and the multiple questions arising from the research problem: do the supermarket employees understand the impact of absenteeism to the organisation? Is management aware of the causes of high employee absenteeism? Do management have solutions to reduce the absenteeism rate? Do management know which employee status has higher absenteeism figures? What procedures can be adopted to reduce absenteeism? The overall effect of any solution should focus on creating a more absent free and customer orientated organisation. The empirical investigation was carried out through quantitative as well as qualitative research methodology. Absenteeism statistics were collected from the five participating supermarkets in the Western Cape human resources departments and were made available to the researcher as secondary data. Four different data collection methodology were used to conduct the enquiries in the five participating supermarkets.
Description: Thesis (DTech (Marketing))--Cape Peninsula University of Technology, 2012.
URI: http://hdl.handle.net/20.500.11838/2093
Appears in Collections:Marketing - Doctoral Degrees

Files in This Item:
File Description SizeFormat 
204237890_Singh_R_Dtech_Marketing_BUS_2012.pdfThesis147.93 MBAdobe PDFThumbnail
View/Open
Show full item record

Page view(s)

1,240
Last Week
1,137
Last month
1,137
checked on Feb 16, 2022

Download(s)

120
checked on Feb 16, 2022

Google ScholarTM

Check


Items in Digital Knowledge are protected by copyright, with all rights reserved, unless otherwise indicated.