An evaluation of information technology and its impact on the tourism industry, with special reference to selected tourism intermediaries in Cape Town

Abstract

The reason for conducting this research was to evaluate the impact of information technology in the tourism industry, focusing mainly on tourism intermediaries, which include selected travel agencies and tour operators in Cape Town, and their awareness levels of the negative and positive impacts, as well as disintermediation that occurs owing to information technology developments. The research methodology for this thesis comprised a literature search and an empirical survey, which evaluated the impacts of information technology on tourism intermediaries in Cape Town. This research sought to establish whether disintermediation has occurred amongst travel agents and tour operators, whilst recognising strategies, which these tourism intermediaries can use to ensure survival in the competitive tourism industry. Relevant sources were referred to in the literature search. A number of appropriate normative measures were taken from the literature, followed by an empirical survey where randomly selected tourism intermediaries in Cape Town, namely small, medium to large companies were chosen to participate in the research questionnaire. The questionnaire responses were captured by the registered CPUT statistician in the form of frequency distribution analyses, and these were statistically analysed by the researcher and the registered statistician. The interpretations and findings of the statistical analyses were presented in tables and charts and were explained individually according to the statements' similarities, differences and verifications, as per the research questionnaire. A number of recommendations emanated from the literature sources and empirical survey, followed by concluding remarks in the form of conclusions.