A needs analysis of employee communication at a health insurance company

Albertyn, Leilahn

Please use this identifier to cite or link to this item: https://etd.cput.ac.za/handle/20.500.11838/2315

DC Field	Value	Language
dc.contributor.advisor	Pike, Marian E.	-
dc.contributor.author	Albertyn, Leilahn	-
dc.contributor.other	Cape Peninsula University of Technology. Faculty of Informatics and Design. Dept. of Public Relations Management.	-
dc.date.accessioned	2016-08-24T12:36:37Z	-
dc.date.accessioned	2016-09-16T07:24:30Z	-
dc.date.available	2016-08-24T12:36:37Z	-
dc.date.available	2016-09-16T07:24:30Z	-
dc.date.issued	2011	-
dc.identifier.uri	http://hdl.handle.net/20.500.11838/2315	-
dc.description	Thesis (MTech (Public Relations Management))--Cape Peninsula University of Technology, 2011.	-
dc.description.abstract	The purpose of this limited scope research study is to investigate the research question "What are the internal communication needs of the Cape Town based employees at Metropolitan Health Group?" The research will investigate whether the current internal communication practise/s and communication content at Metropolitan Health Group satisfy the needs of employees. The research will be informed by the Downs and Hazen (1977:72) factor analytic study of communication satisfaction which concluded that "the concept of satisfaction can be a useful tool in an audit of organisational communication."	-
dc.language.iso	en_ZA	en_ZA
dc.publisher	Cape Peninsula University of Technology	-
dc.rights.uri	http://creativecommons.org/licenses/by-nc-sa/3.0/za/	-
dc.subject	Communication in organizations	-
dc.subject	Health insurance -- Communication	-
dc.subject	Business communication	-
dc.title	A needs analysis of employee communication at a health insurance company	en_ZA
dc.type	Thesis	-
Appears in Collections:	Public Relations Management - Master's Degree