A needs analysis of employee communication at a health insurance company

Abstract

The purpose of this limited scope research study is to investigate the research question "What are the internal communication needs of the Cape Town based employees at Metropolitan Health Group?" The research will investigate whether the current internal communication practise/s and communication content at Metropolitan Health Group satisfy the needs of employees. The research will be informed by the Downs and Hazen (1977:72) factor analytic study of communication satisfaction which concluded that "the concept of satisfaction can be a useful tool in an audit of organisational communication."