Attraction, retention and transformational factors for female seafarers at a selected shipping company in Cape Town, South Africa

Abstract

The attraction and retention of female seafarers in Cape Town, South Africa, present multifaceted challenges and opportunities within the maritime industry. This study explored the factors influencing the recruitment and retention of female seafarers to provide insights into enhancing gender diversity and inclusivity in maritime professions. It employed a qualitative research approach with semi-structured interviews with 12 female seafarers employed by a prominent maritime company in Cape Town. The study investigated the motivations driving female seafarers to pursue maritime careers, the challenges they encounter in their roles, and potential strategies for improving attraction and retention efforts. Key themes emerged, including the influence of family tradition, perceptions of the maritime profession, workplace challenges, and the importance of mentorship and support networks. Findings underscored the significance of addressing gender-specific barriers and implementing targeted initiatives to attract and retain female talent in the maritime sector. By shedding light on the experiences and perspectives of female seafarers in Cape Town, this study contributes to broader discussions on gender equality and workforce diversity in maritime industries worldwide.