The impact of customised and personalised apparel online

Abstract

The global growth in digital technology, including online shopping and 3D mobile body scanning, signifies a compelling transformation in the competitive landscape. Consequently, the digital and apparel industries are inevitably becoming closely interconnected. Furthermore, the demand for customisation and personalisation apparel is increasing. This research study focuses on the impact of customised and personalised apparel online. A positivist approach was adopted. A quantitative method and a descriptive technique were employed to describe the study. An online questionnaire was used to collect the data from 27 respondents. The study revealed a demand for customised and personalised apparel online. The findings also indicate that customers are willing to use 3D mobile body scanning and participate in co-creating apparel online. Moreover, based on the findings, an entrepreneurial opportunity can be developed. A computer and mobile application can be invented. Customers can purchase customised and personalised apparel online using 3D mobile scanning and co-create the design and e-hailing services to deliver the product.