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An assessment of the stakeholder engagement practices of Namibia’s bulk electricity supplier
Author(s)
Kambangula, Tangeni
Date Issued
2026
Type
master thesis
Publisher
Cape Peninsula University of Technology
Abstract
Regular and participative engagement between organisations and their stakeholders is central to building and maintaining constructive relationships. In Namibia’s electricity supply industry, where decisions directly affect socio-economic performance, pricing, and national development, the need for meaningful engagement is even more pronounced. The study evaluated how effectively Namibia’s bulk electricity supplier, NamPower, manages relationships with its primary stakeholders, who influence or are influenced by its mandate, thereby identifying best practices and areas needing strategic improvement. This was done by using a qualitative case study design, with Namibia’s bulk supplier as the case. Data was collected through structured interviews through a purposive known-group sample, of staff who routinely interact with the utility’s external stakeholders. Findings indicate that the utility employs various engagement approaches related to the IAP2 Spectrum of Public Participation framework, particularly the methods of informing, consulting, collaborating and involving stakeholders. The results further show that while the utility broadly applies the principles of twoway symmetrical communication in its engagement with stakeholders, such as dialogue, listening, and responsiveness, its engagement processes remain largely decentralised and lack coordinated oversight. The absence of a formally constituted stakeholder engagement team and a structured organisation-wide stakeholder engagement strategy and plan limit the coherence and effectiveness of current engagement efforts. The study recommends developing a centralised stakeholder engagement strategy and coordinated structures to strengthen consistency, accountability, and long-term relationship-building.
Additional information
Thesis (Master of Public Relations and Communication Management)--Cape Peninsula University of Technology, 2026
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Name
206166753_Kambangula, Tangeni.pdf
Size
1.14 MB
Format
Adobe PDF
Checksum
(MD5):49aca4e975ab44b6fe145337c785701f