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The investigation of the contribution of public relations to an agricultural institution in Botswana
Author(s)
Agang, Lesego Patricia
Date Issued
2009
Type
Thesis
Publisher
Cape Peninsula University of Technology
Abstract
Communication plays a vital role in the everyday lives of individuals, societies,
organisations and the world at large. Without communication it would be very
difficult to understand each other and to carry out daily activities that make up
human life. Communication can come in many forms and shapes. Signs and
symbols were used by our ancestors to communicate long before sound and
speech technology was discovered (Mersham and Skinner, 1999).
Notwithstanding the importance of communication for any form of human
interaction, it is taken so much for granted. As pointed out by Mersham and
Skinner (1999: 2), "until someone misunderstands us and the
misunderstanding causes a problem, only then do we pause to think about
what went wrong." Macnamara (2006: 3) points out that communication is
complex even at family level, because often what we try to communicate to
those closest to us is not received the way we intended or meant. This shows
that communication is beyond talking and far more complex than it seems. In
an organisational setting it is even more complex because the organisation is
made up of different units or departments with different responsibilities, all
working towards the attainment of the same organisational goals and
objectives.
organisations and the world at large. Without communication it would be very
difficult to understand each other and to carry out daily activities that make up
human life. Communication can come in many forms and shapes. Signs and
symbols were used by our ancestors to communicate long before sound and
speech technology was discovered (Mersham and Skinner, 1999).
Notwithstanding the importance of communication for any form of human
interaction, it is taken so much for granted. As pointed out by Mersham and
Skinner (1999: 2), "until someone misunderstands us and the
misunderstanding causes a problem, only then do we pause to think about
what went wrong." Macnamara (2006: 3) points out that communication is
complex even at family level, because often what we try to communicate to
those closest to us is not received the way we intended or meant. This shows
that communication is beyond talking and far more complex than it seems. In
an organisational setting it is even more complex because the organisation is
made up of different units or departments with different responsibilities, all
working towards the attainment of the same organisational goals and
objectives.
Additional information
Thesis (MTech (Public Relations Management))--Cape Peninsula University of Technology, 2009
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