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Bioactive food ingredient acceptance of health conscious consumers in two adjoining subcouncils of the city of Cape Town
Author(s)
O'connor, Karen
Date Issued
2010
Type
Thesis
Publisher
Cape Peninsula University of Technology
Abstract
Globally, and in South Africa, consumers have become concerned about living healthier
lifestyles as well as acquiring an understanding of health and using self-medication as
disease preventative measures. This has resulted in an expanding consumer interest in
functional foods and the non-nutrient bioactive ingredients in foods that support health. The
aim of this study therefore was to determine: (i) the level of awareness, knowledge and
understanding (i.e. acceptance) of functional foods and a number of bioactive food
ingredients of health conscious consumers in two adjoining subcouncils of the City of Cape
Town and (ii) the demographic, health and lifestyle characteristics and other socioenvironmental
influences affecting their acceptance of bioactive ingredients in functional
foods to describe the consumer market for functional foods and the bioactive food
ingredients investigated.
For the purpose of this study two groups of respondents representing the health conscious
consumer were purposefully sampled. One hundred and thirty nine respondents representing
the health conscious market, which includes gym subscribers and dietary supplement users,
anonymously and voluntarily participated (67% response rate) from the two subcouncils, De
Grendal and Blaauwberg, representing a higher economically active segment of the City of
Cape Town Metropolitan Municipality.
lifestyles as well as acquiring an understanding of health and using self-medication as
disease preventative measures. This has resulted in an expanding consumer interest in
functional foods and the non-nutrient bioactive ingredients in foods that support health. The
aim of this study therefore was to determine: (i) the level of awareness, knowledge and
understanding (i.e. acceptance) of functional foods and a number of bioactive food
ingredients of health conscious consumers in two adjoining subcouncils of the City of Cape
Town and (ii) the demographic, health and lifestyle characteristics and other socioenvironmental
influences affecting their acceptance of bioactive ingredients in functional
foods to describe the consumer market for functional foods and the bioactive food
ingredients investigated.
For the purpose of this study two groups of respondents representing the health conscious
consumer were purposefully sampled. One hundred and thirty nine respondents representing
the health conscious market, which includes gym subscribers and dietary supplement users,
anonymously and voluntarily participated (67% response rate) from the two subcouncils, De
Grendal and Blaauwberg, representing a higher economically active segment of the City of
Cape Town Metropolitan Municipality.
Additional information
Thesis (Mtech(Consumer Science: Food and Nutrition))--Cape Peninsula University of Technology, 2010.
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20111880_O'connor_K_Mtech_Consumer Science_Appsc_2010_20111880.pdf
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