Loading...
An evaluation of information technology and its impact on the tourism industry, with special reference to selected tourism intermediaries in Cape Town
Author(s)
Swartz, Farouze
Date Issued
2012
Type
Thesis
Publisher
Cape Peninsula University of Technology
Abstract
The reason for conducting this research was to evaluate the impact of information
technology in the tourism industry, focusing mainly on tourism intermediaries, which
include selected travel agencies and tour operators in Cape Town, and their
awareness levels of the negative and positive impacts, as well as disintermediation
that occurs owing to information technology developments.
The research methodology for this thesis comprised a literature search and an
empirical survey, which evaluated the impacts of information technology on tourism
intermediaries in Cape Town. This research sought to establish whether
disintermediation has occurred amongst travel agents and tour operators, whilst
recognising strategies, which these tourism intermediaries can use to ensure survival
in the competitive tourism industry. Relevant sources were referred to in the literature
search. A number of appropriate normative measures were taken from the literature, followed
by an empirical survey where randomly selected tourism intermediaries in Cape
Town, namely small, medium to large companies were chosen to participate in the
research questionnaire. The questionnaire responses were captured by the
registered CPUT statistician in the form of frequency distribution analyses, and these
were statistically analysed by the researcher and the registered statistician.
The interpretations and findings of the statistical analyses were presented in tables
and charts and were explained individually according to the statements' similarities,
differences and verifications, as per the research questionnaire.
A number of recommendations emanated from the literature sources and empirical
survey, followed by concluding remarks in the form of conclusions.
technology in the tourism industry, focusing mainly on tourism intermediaries, which
include selected travel agencies and tour operators in Cape Town, and their
awareness levels of the negative and positive impacts, as well as disintermediation
that occurs owing to information technology developments.
The research methodology for this thesis comprised a literature search and an
empirical survey, which evaluated the impacts of information technology on tourism
intermediaries in Cape Town. This research sought to establish whether
disintermediation has occurred amongst travel agents and tour operators, whilst
recognising strategies, which these tourism intermediaries can use to ensure survival
in the competitive tourism industry. Relevant sources were referred to in the literature
search. A number of appropriate normative measures were taken from the literature, followed
by an empirical survey where randomly selected tourism intermediaries in Cape
Town, namely small, medium to large companies were chosen to participate in the
research questionnaire. The questionnaire responses were captured by the
registered CPUT statistician in the form of frequency distribution analyses, and these
were statistically analysed by the researcher and the registered statistician.
The interpretations and findings of the statistical analyses were presented in tables
and charts and were explained individually according to the statements' similarities,
differences and verifications, as per the research questionnaire.
A number of recommendations emanated from the literature sources and empirical
survey, followed by concluding remarks in the form of conclusions.
Additional information
Thesis (MTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, 2012.
File(s)![Thumbnail Image]()
Loading...
Name
204095565_Swartz_F_Mtech_Tourism_BUS_2012_20120467.pdf
Description
Thesis
Size
80.91 MB
Format
Adobe PDF
Checksum
(MD5):b3d9f2e9f2340470c546eb176c64f365