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An entrepreneurial framework for starting a small tourism business in Cape Town
Author(s)
Exner, Justin
Date Issued
2009
Type
Thesis
Publisher
Cape Peninsula University of Technology
Abstract
The 2010 FIFA World Cup toumament could provide valuable opportunities for the tourism entrepreneur in Cape Town. This study focuses on the factors that affect the entrepreneur who chooses to make tourism a career in Cape Town.
The aim of the study is to examine the tourism entrepreneurs' ability to be
sustainable and is focused on the single tourism owner operating a service
business in the Cape Town CBO such as small tour operators, tour guides and
accommodation agents. Using the quantitative research method, a questionnaire as well as individual interviews, the data collection techniques have helped to provide valuable information as to the influencing factors on entrepreneurship, operational
challenges and the extemal environment affecting tourism business in Cape
Town. The results which could be useful to an aspirant entrepreneur indicate that the
survey participants were generally positive about the FIFA event and that
success for them is the ability to understand the market and plan strategically in
order to operate a business effectively that will meet specific market
requirements.
The aim of the study is to examine the tourism entrepreneurs' ability to be
sustainable and is focused on the single tourism owner operating a service
business in the Cape Town CBO such as small tour operators, tour guides and
accommodation agents. Using the quantitative research method, a questionnaire as well as individual interviews, the data collection techniques have helped to provide valuable information as to the influencing factors on entrepreneurship, operational
challenges and the extemal environment affecting tourism business in Cape
Town. The results which could be useful to an aspirant entrepreneur indicate that the
survey participants were generally positive about the FIFA event and that
success for them is the ability to understand the market and plan strategically in
order to operate a business effectively that will meet specific market
requirements.
Additional information
Thesis (MTech (Business Administration))--Cape Peninsula University of Technology, 2009.
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199058334_Exner_Justin_mtech_bus_admin_2009.pdf
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Thesis
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