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The effect webpage body keywords location has on ranking in search engines results: an empirical study
Author(s)
Kritzinger, Wouter Thomas
Date Issued
2005
Type
Thesis
Publisher
Cape Peninsula University of Technology
Abstract
The growth of the World Wide Web has spawned a wide collection of new
information sources, which has also left users with the daunting task of
determining which sources are valid. Most users rely on the web because
of the low cost of information retrieval. Other advantages of the web
include the convenience in terms of time and access as well as the ability
to easily record results.
It is also claimed that the web has evolved into a powerful business tool.
Examples include highly popular business services such as Amazon.com
and Kalahari.net. It is estimated that around 80% of users utilise search
engines to locate information on the Internet. This of course places
emphasis on the underlying importance of webpages being listed on
search engines indices.
It is in the interest of any company to pursue a strategy for ensuring a high
search engine ranking for their e-Commerce website. This will result in
more visits from users and possibly more sales. One of the strategies for
ensuring a high search engine ranking is the placement of keywords in the
body text section of a webpage. Empirical evidence that the placement of
keywords in certain areas of the body text will have an influence on the
websites’ visibility to search engines could not be found. The author set
out to prove or disprove that keywords in the body text of a webpage will
have a measurable effect on the visibility of a website to search engine
crawlers.
From the findings of this research it will be possible to create a guide for e-
Commerce website authors on the usage, placing and density of keywords
within their websites. This guide, although it will only focus on one aspect
of search engine visibility, could help e-Commerce websites to attract
more visitors and to become more profitable.
information sources, which has also left users with the daunting task of
determining which sources are valid. Most users rely on the web because
of the low cost of information retrieval. Other advantages of the web
include the convenience in terms of time and access as well as the ability
to easily record results.
It is also claimed that the web has evolved into a powerful business tool.
Examples include highly popular business services such as Amazon.com
and Kalahari.net. It is estimated that around 80% of users utilise search
engines to locate information on the Internet. This of course places
emphasis on the underlying importance of webpages being listed on
search engines indices.
It is in the interest of any company to pursue a strategy for ensuring a high
search engine ranking for their e-Commerce website. This will result in
more visits from users and possibly more sales. One of the strategies for
ensuring a high search engine ranking is the placement of keywords in the
body text section of a webpage. Empirical evidence that the placement of
keywords in certain areas of the body text will have an influence on the
websites’ visibility to search engines could not be found. The author set
out to prove or disprove that keywords in the body text of a webpage will
have a measurable effect on the visibility of a website to search engine
crawlers.
From the findings of this research it will be possible to create a guide for e-
Commerce website authors on the usage, placing and density of keywords
within their websites. This guide, although it will only focus on one aspect
of search engine visibility, could help e-Commerce websites to attract
more visitors and to become more profitable.
Additional information
Thesis (MTech (Business Information Systems))--Cape Peninsula University of Technology, 2005
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