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Relationship-building between communities and astronomical observatories in South Africa
Author(s)
Mantungwa, Thembela
Date Issued
2021
Type
Thesis
Publisher
Cape Peninsula University of Technology
Abstract
The study is investigating perceptions of the Sutherland community about the
Observatory with a view to understanding the extent to which the Observatory
engages with its major external stakeholder - the community located 15 kilometres
away from the hub of scientific research. Using the lens of the strategic role of public
relations as the support for organisations to adjust to their societal and stakeholder
environment. The objectives of the study are:
• To investigate community perceptions about the astronomical observatory
(SAAO)
• To explore the nature of stakeholder engagement/communication that currently
exists between the astronomical observatory and the Sutherland community
• To understand if a collaborative relationship could be established between the
astronomical observatory and the community around it.
Observatory with a view to understanding the extent to which the Observatory
engages with its major external stakeholder - the community located 15 kilometres
away from the hub of scientific research. Using the lens of the strategic role of public
relations as the support for organisations to adjust to their societal and stakeholder
environment. The objectives of the study are:
• To investigate community perceptions about the astronomical observatory
(SAAO)
• To explore the nature of stakeholder engagement/communication that currently
exists between the astronomical observatory and the Sutherland community
• To understand if a collaborative relationship could be established between the
astronomical observatory and the community around it.
Additional information
Thesis (Masters of Public Relations Management)--Cape Peninsula University of technology, 2021
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Mantungwa_Thembela_197008186.pdf
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