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The impact of credit risk management on the sales performance of a selected commercial bank in the Western Cape
Author(s)
Jacobs, Darren
Date Issued
2021
Type
Thesis
Publisher
Cape Peninsula University of Technology
Abstract
This dissertation explores the macro-economic and micro socio-economic contexts within
which CRM is applied and examines its potential impact on loan assessment with historical
consideration of many current societal ills as well as new threats that have emerged. This
study provides detailed insight into reasons why South Africa has a divided economy. The
purpose is to motivate banks to be more proactive in their role as economic reformists, and,
subsequently to improve the ability to unlock improved sales performance through strategic
economic inclusivity. This quantitative study employed a self-administered questionnaire.
The data was analysed using an interpretive approach to descriptive statistics. Participants
included sales and credit risk staff within the Cape region of a commercial bank. The
potential impact of this study is increased profits, and tangible and sustainable wealth
distribution. Areas are identified for further research, or at least for the development of
programs for change. Chapter 1 introduces the Terms of Reference and Parameters of the
Thesis. Chapter 2 surveys the literature related to this topic. Chapter 3 describes the
Methodology employed in the study. Chapter 4 presents an analysis of the data and Chapter
5 makes Recommendations, with Chapter 6 concluding the study.
which CRM is applied and examines its potential impact on loan assessment with historical
consideration of many current societal ills as well as new threats that have emerged. This
study provides detailed insight into reasons why South Africa has a divided economy. The
purpose is to motivate banks to be more proactive in their role as economic reformists, and,
subsequently to improve the ability to unlock improved sales performance through strategic
economic inclusivity. This quantitative study employed a self-administered questionnaire.
The data was analysed using an interpretive approach to descriptive statistics. Participants
included sales and credit risk staff within the Cape region of a commercial bank. The
potential impact of this study is increased profits, and tangible and sustainable wealth
distribution. Areas are identified for further research, or at least for the development of
programs for change. Chapter 1 introduces the Terms of Reference and Parameters of the
Thesis. Chapter 2 surveys the literature related to this topic. Chapter 3 describes the
Methodology employed in the study. Chapter 4 presents an analysis of the data and Chapter
5 makes Recommendations, with Chapter 6 concluding the study.
Additional information
Thesis (MTech (Business Administration))--Cape Peninsula University of Technology, 2021
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