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Sustainability of South African FMCG SMME retail businesses in the Cape Peninsula
Author(s)
Bruwer, Juan-Pierré
Date Issued
2010
Type
Thesis
Publisher
Cape Peninsula University of Technology
Abstract
The concept of Small Medium and Micro Enterprises (SMMEs) was created and
implemented by the South African Government in an attempt to improve the
economy of South Africa, reducing the unemployment rate and eliminating poverty.
As a basic objective, SMMEs strive toward sustainability, however in recent years
sustainability is at an all time low as substantial a number of these businesses fail to
become viable entities.
Popular literature show that Fast Moving Consumer Goods (FMCG) retail SMMEs
make ineffective use of their accounting resources, resulting in them making critical
business decisions without understanding and interpreting their financial performance
or financial positions. These decisions have a ‘toxic’ affect on their business
sustainability and as a result, it is perceived that these SMMEs make inefficient use
of financial performance measures.
The key objective of this research is to establish what financial performance
measures sourced from accounting resources are regarded as being critical for the
sustainability of FMCG retail SMMEs during the current dispensation of an economic
depression in South Africa.
To achieve the above dispensation, applied research will be used using ‘action
research’ as the primary research paradigm supported by questionnaires for the
purpose of data analysis, results of which were analysed using descriptive and
inferential statistics. Recommendations culminate from the research to mitigate the
research problem.
implemented by the South African Government in an attempt to improve the
economy of South Africa, reducing the unemployment rate and eliminating poverty.
As a basic objective, SMMEs strive toward sustainability, however in recent years
sustainability is at an all time low as substantial a number of these businesses fail to
become viable entities.
Popular literature show that Fast Moving Consumer Goods (FMCG) retail SMMEs
make ineffective use of their accounting resources, resulting in them making critical
business decisions without understanding and interpreting their financial performance
or financial positions. These decisions have a ‘toxic’ affect on their business
sustainability and as a result, it is perceived that these SMMEs make inefficient use
of financial performance measures.
The key objective of this research is to establish what financial performance
measures sourced from accounting resources are regarded as being critical for the
sustainability of FMCG retail SMMEs during the current dispensation of an economic
depression in South Africa.
To achieve the above dispensation, applied research will be used using ‘action
research’ as the primary research paradigm supported by questionnaires for the
purpose of data analysis, results of which were analysed using descriptive and
inferential statistics. Recommendations culminate from the research to mitigate the
research problem.
Additional information
Thesis (MTech (Internal Auditing))--Cape Peninsula University of Technology, 2010
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