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An evaluation of the 2010 federation of international Football associations (FIFA) World Cup™ on business establishments : a case study of a suburb in Cape Town
Author(s)
Hendricks, Nuraan
Date Issued
2015
Type
Thesis
Publisher
Cape Peninsula University of Technology
Abstract
Local business concerns and perceptions are generally neglected in relation to
mega-event research, as most studies have, so far, focused on the broader
economic impacts, as well as on the social impacts, and, more recently, on the
environmental impacts of mega-events. South Africa being afforded the
opportunity to host the 2010 FIFA World Cup™ created much excitement for all,
and especially so for the business market. This is because the market in
question is at the forefront of providing goods and services to the much
anticipated increased number of tourists, whether such goods and services
consist of the provision of accommodation, food and beverage, or entertainment,
as well as ancillary products and services. The focus of the study was on gaining an understanding of the awareness and
the impacts of the 2010 FIFA World Cup™ on businesses, especially those
situated within close proximity of the Cape Town Stadium. The study was
conducted three months before, and three months after, the event. The
investigation explores the level of perceptions, attitudes, and experiences of the
businesses in relation to the 2010 FIFA World Cup™, while simultaneously
highlighting their experiences with the event. The primary objective of this
approach was to ascertain whether there were any changes between the initial
perceptions, and the experiences, among businesses in relation to the event.
The five objectives guiding the study involved investigating: (1) business
managers’ and owners’ perceptions and experiences of the event; (2) the
impacts of the World Cup on businesses; (3) the level of business support for the
event; (4) the impacts of leveraging initiatives on businesses; and (5)
recommendations aimed at maximising the opportunities granted by future
mega-events for businesses. During the pre- and post-event study, a total of 145
surveys were administered to the business owners and managers of SMMEs,
using the stratified random sampling method, of which, 72 responded during the
pre-event study and 104 during the post-event study.
mega-event research, as most studies have, so far, focused on the broader
economic impacts, as well as on the social impacts, and, more recently, on the
environmental impacts of mega-events. South Africa being afforded the
opportunity to host the 2010 FIFA World Cup™ created much excitement for all,
and especially so for the business market. This is because the market in
question is at the forefront of providing goods and services to the much
anticipated increased number of tourists, whether such goods and services
consist of the provision of accommodation, food and beverage, or entertainment,
as well as ancillary products and services. The focus of the study was on gaining an understanding of the awareness and
the impacts of the 2010 FIFA World Cup™ on businesses, especially those
situated within close proximity of the Cape Town Stadium. The study was
conducted three months before, and three months after, the event. The
investigation explores the level of perceptions, attitudes, and experiences of the
businesses in relation to the 2010 FIFA World Cup™, while simultaneously
highlighting their experiences with the event. The primary objective of this
approach was to ascertain whether there were any changes between the initial
perceptions, and the experiences, among businesses in relation to the event.
The five objectives guiding the study involved investigating: (1) business
managers’ and owners’ perceptions and experiences of the event; (2) the
impacts of the World Cup on businesses; (3) the level of business support for the
event; (4) the impacts of leveraging initiatives on businesses; and (5)
recommendations aimed at maximising the opportunities granted by future
mega-events for businesses. During the pre- and post-event study, a total of 145
surveys were administered to the business owners and managers of SMMEs,
using the stratified random sampling method, of which, 72 responded during the
pre-event study and 104 during the post-event study.
Additional information
Thesis (MTech (Tourism))--Cape Peninsula University of Technology, 2015.
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