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A preliminary study into strategies for determining the level to start e-commerce adoption for success in SMMEs
Author(s)
Motjolopane, Ignitia
Date Issued
2006
Type
Thesis
Publisher
Cape Peninsula University of Technology
Abstract
E-commerce improves value chain integration, enables customisation and
also provides smaller companies opportunity to reach customers worldwide.
However e-commerce poses challenges to companies, including how to
approach e-commerce to gain competitive advantage.
Although a number of studies report on e-commerce adoption,
these do not provide clear guidelines to determine how SMMEs should
progress or move into e-commerce adoption. The aim of this research study
is to examine the various available approaches and propose a model to assist
SMMEs to determine how to start e-commerce adoption.
Findings from this research study indicate that a small percentage of SMMEs
are selling online in the Western Cape and realizing benefits derived from ecommerce
adoption. The SMMEs interviewed followed an “adoption ladder”
approach to e-commerce adoption, however, some had the perception that
with maturity of e-commerce, a “managed strategic” approach would be
possible. In conclusion the research study proposes a model to assist
SMMEs to progress into e-commerce adoption, illustrating two available
approaches.
also provides smaller companies opportunity to reach customers worldwide.
However e-commerce poses challenges to companies, including how to
approach e-commerce to gain competitive advantage.
Although a number of studies report on e-commerce adoption,
these do not provide clear guidelines to determine how SMMEs should
progress or move into e-commerce adoption. The aim of this research study
is to examine the various available approaches and propose a model to assist
SMMEs to determine how to start e-commerce adoption.
Findings from this research study indicate that a small percentage of SMMEs
are selling online in the Western Cape and realizing benefits derived from ecommerce
adoption. The SMMEs interviewed followed an “adoption ladder”
approach to e-commerce adoption, however, some had the perception that
with maturity of e-commerce, a “managed strategic” approach would be
possible. In conclusion the research study proposes a model to assist
SMMEs to progress into e-commerce adoption, illustrating two available
approaches.
Additional information
Thesis (MTech (Business Information Systems))--Cape Peninsula University of Technology, 2006
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Motjolopane_I_MTech_BIS.pdf
Description
Thesis
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Format
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