A critical review of organisational communication at a university in the Eastern Cape Province, South Africa

Mbikahlobo, Landile

A critical review of organisational communication at a university in the Eastern Cape Province, South Africa

Author(s)

Mbikahlobo, Landile

Date Issued

2026

Type

master thesis

Publisher

Cape Peninsula University of Technology

Abstract

The study's primary objective was to assess the efficacy of various communication channels and routes within the organisational framework of Walter Sisulu University, Ibika Campus. It aimed at gauging how employees perceived the efficiency of these communication channels, the frequency with which employees receive adequate information for their responsibilities, and the specific type of information required for internal communication at WSU. The study employed a qualitative approach, particularly utilising online focus group interviews and document analysis as research methodologies. The study population comprised employees at various hierarchical levels within the WSU Ibika Campus, and purposive sampling was used to select participants based on their potential to provide valuable insights into communication dynamics within the institution. The study employed thematic analysis, identifying and exploring patterns and themes within the collected data. The chosen research methods were well justified and aligned with the study's objectives, and ethical considerations were prioritised to protect participants' rights and privacy. The study discovered that managers and full-time union representatives receive more comprehensive information than academics and operational staff, highlighting information distribution disparities within the institution. Effective communication is crucial for aligning individuals with WSU’s mission and objectives, ensuring organisational unity. The study reveals a top-down communication flow limiting lowerlevel employee engagement and input, which may hinder strategic adaptability.

Additional information

Thesis (Master of Public Relations and Communication Management)--Cape Peninsula University of Technology, 2026

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