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E-commerce adoption by SMMEs : how to optimise the prospects of success
Author(s)
Warden, Stuart Charles
Date Issued
2007
Type
Thesis
Publisher
Cape Peninsula University of Technology
Abstract
The expansion of the Internet and increased use of Web-based technologies over
the last decade have led to the development of many new online business
applications. The expanded global business world, commonly termed the new
economy, has propelled networking to form new relationships. : Traditional
relationships between businesses and their customers on the one side, and
between businesses and their supply chains on the other side are being
challenged. In addition, new distribution channels using the Internet have
emerged enabling businesses to reach a much wider audience than using
traditional brick-and mortar models. However, commercial entities do query the
maturity of the Internet and Web-based technologies at times and are often
concerned to what extent this can add value to their businesses. There are
unanswered questions such as how important are customer relations, what
products or services should ideally be used and what are the security, fraud and
trust issues pertaining to e-commerce adoption. Furthermore, some uncertainties
have emerged that may have an impact on the success of e-comrnerce initiatives
for example, bandwidth limitations, customer loyalty and legal requirements.
Over time existing business models have been adapted while new models have
emerged for online business.
the last decade have led to the development of many new online business
applications. The expanded global business world, commonly termed the new
economy, has propelled networking to form new relationships. : Traditional
relationships between businesses and their customers on the one side, and
between businesses and their supply chains on the other side are being
challenged. In addition, new distribution channels using the Internet have
emerged enabling businesses to reach a much wider audience than using
traditional brick-and mortar models. However, commercial entities do query the
maturity of the Internet and Web-based technologies at times and are often
concerned to what extent this can add value to their businesses. There are
unanswered questions such as how important are customer relations, what
products or services should ideally be used and what are the security, fraud and
trust issues pertaining to e-commerce adoption. Furthermore, some uncertainties
have emerged that may have an impact on the success of e-comrnerce initiatives
for example, bandwidth limitations, customer loyalty and legal requirements.
Over time existing business models have been adapted while new models have
emerged for online business.
Additional information
Thesis (DTech (Information Technology))--Cape Peninsula University of Technology, Cape Town, 2007
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