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Innovative networking : the synergy between the public relations industry and multimedia newspaper
Author(s)
Merle Carol, Van Diemel
Date Issued
2011
Type
Thesis
Publisher
Cape Peninsula University of Technology
Abstract
The purpose of this mini thesis is to investigate the research question, "What is the
importance and effectiveness of public relations practice in obtaining coverage in a
multimedia newspaper?" It is obvious that the introduction of the multimedia
newspaper has affected the role of the public relations practitioner and the role of the
journalists. But has it changed the manner in which public relations practitioners
practice public relations (that is the influence of the multimedia newspaper on the
public relations industry) and its value in the eyes of the multimedia journalist. The study will measure the multimedia editorial staff's opinion and perceptions of the
multimedia newspapers content and public relations practice's impact on that
content. The research is interested in whether the introduction of the multimedia
newspaper has affected the role of the public relations practitioner and the journalists
and whether it has changed the manner in which public relations practitioners
practice public relations (that is the influence of the multimedia newspaper on the
public relations industry). The research reviews the perceived value of public
relations to journalists operating within the multimedia newspaper context.
importance and effectiveness of public relations practice in obtaining coverage in a
multimedia newspaper?" It is obvious that the introduction of the multimedia
newspaper has affected the role of the public relations practitioner and the role of the
journalists. But has it changed the manner in which public relations practitioners
practice public relations (that is the influence of the multimedia newspaper on the
public relations industry) and its value in the eyes of the multimedia journalist. The study will measure the multimedia editorial staff's opinion and perceptions of the
multimedia newspapers content and public relations practice's impact on that
content. The research is interested in whether the introduction of the multimedia
newspaper has affected the role of the public relations practitioner and the journalists
and whether it has changed the manner in which public relations practitioners
practice public relations (that is the influence of the multimedia newspaper on the
public relations industry). The research reviews the perceived value of public
relations to journalists operating within the multimedia newspaper context.
Additional information
Thesis (MTech (Public Relations Management))--Cape Peninsula University of Technology, 2011.
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205211666_Van Diemel_MC_Mtech_Public Relations_FID_2011_20136189.pdf
Description
Thesis
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